Summary & Testimonials

Summary

Over 24 years of experience in high technology and product management and software development, specialising in digital transformation through software products in mission-critical and diverse environments, including B2B, B2C, and B2B2C, with proven leadership in product management, team building, software architecture, and product evangelism. 

I am passionate about driving innovation and simplifying complex scenarios to deliver results in dynamic markets.

The early ages

My influence in technology began back in high school. I was surrounded by data processing courses I embraced because of my passion for video games; I used them to learn how complex problems can be simplified with data and software products. I also wanted to become an Air Force pilot, but that gave way to advancing my tech skillset.

From Technical Education to High-Tech Industries 

Between high school and college, I launched a tech business in 1998 that enabled me to earn funding for my higher education. The experience resulted in a self-learned process to become a programmer, and I have continued working in the tech industry ever since.

I spent all my working years until now in high technology and product development. I am engaged in delivering results and passionate about innovation and how to develop new ways to revolutionise business and create new markets to transform people's lives and increase companies' impact on their operation field. Since 2000, I have worked directly with digital transformation through software products in a mission-critical environment for B2B, B2C and B2B2C.

Professional Journey

I am Experienced in product and people management, acting inside multi-disciplinary global teams and developing vertical product solutions mainly in the financial services, software development, insurance, education, healthcare, sports, smart cities and telecom industries.

I have strong experience in team building and management, product development, software architecture and product evangelism. I am motivated by entrepreneurship and challenges, ready for new learnings and able to simplify scenarios to deliver results in dynamic and challenging markets.

I am experienced in building products through collaboration, partnerships, cloud computing, Apps and Digital Strategies. Over the years developing products, I've worked with AI, Machine Learning, IoT, Data Analytics and Augmented Reality in most SaaS products since 2015, which allowed me to test and deploy cloud products supported by cutting-edge technology and most used Digital Approaches.

From Big-Techs and Niche Companies to Startups and Scaleups

I'm Passionate about technology; my life was transformed during my teens when I started programming computers. In the last 15 years, I've worked at Borland, Embarcadero, Microfocus, CA Technologies and Microsoft's innovation department. In recent years at Microsoft, before joining HiperStream Inc., I was responsible for investing and supporting product development and technology hubs for the market verticals mentioned before. I led industry initiatives I'm a big fan of, such as Education, Healthcare, Financial Services, Insurance, Agriculture, Sports and Smart Cities.

I've always been working to solve complex problems with simple-to-use solutions, much more than product users; I want to generate a community and promote the common good with delightful, relevant and high-added-value products. 

The Last Seven Years in a Nutshell 

Hiperstream, the last company I founded, is a global technology company born to support digital transformation in other companies. Through logical and automated data validation, technology for financial communication and relationship management, our B2B/B2B2C customers reduce risks and losses in their operations and offer a better customer financial journey experience.

As a head of product management, I manage three teams across Europe and the Americas, leading the core product and user experience. I also manage technical partners and offer software architecture guidance and validation to several technologies and platforms.

Additionally, my accountabilities include

 • Product Management

 • Digital Transformation Strategy

 • People Management

 • Product Improvement & Innovation

 • Technical Staff hiring across Europe & LATAM

 • Cap new Investors & Support in New Acquisitions 

For two years leading Product Integration and preparing Pexapark to scale as a business, I focused on getting all services and products to talk, creating a unique experience for Assets, Deals and Client onboarding, helping the company to grow more than 40% in Revenue, doubling the number of employees and closing a Series B and C of investment, more than U$30M.

At KEYONIQ, I lead the creation of AI-powered health platforms that turn biomarker data and scientific research into personalised, preventive care. I launched the NEXA platform for clinical decision support system in Thailand, developed the Biological Age Clock and NOVA decision-support system, and drove our ISO 13485 and MDR compliance. My work bridges clinical insight with cutting-edge tech to extend healthspan and transform proactive healthcare.

Summing up
I am the catalyst who puts the right people together to solve complex problems with simple-to-use solutions. I focus on securing the best results from combining team talent and products. I am also a long-time advocate of promoting the common good with delightful, relevant, and high-added value results. I bring an entrepreneurial spirit, fostering creativity and building lasting relationships with teams and customers.

Aside from work, I enjoy my family and playing with my daughters, our three rescue Yorkshires, hiking, playing Paddle and Tennis, Snorkeling, MMA (As a former fighter, I have more than ten years of practising) and Formula 1. 

FOCUS: AI, LLMs, Product Management, Digital Transformation, Product Innovation, People Management, Multi-Disciplinary Teams, Conference Speaker, Product Evangelism, Diversity and Inclusion, Business Development, Software Development Lifecycle, Collaboration & Empowerment, Go to Market Strategy & Agile Methodologies.

Education

• Product and Services Innovation Approach With Design Thinking – MIT Sloan School of Management

• Postgraduate Studies in Software Engineering at Paulista University - UNIP

• Bachelor of Computer Science at Paulista University - UNIP

• High School Technical Data Processing at Bradesco Bank Foundation

Languages

• Portuguese - Native

• English - Fluent

• Spanish - Business

• French - Technical Reader

• Italian - Technical Reader

• German - Beginner 

Professional Training, Courses and Certifications

• Harvard Organic Leadership Program

• Design Thinking Certification

• Business Excellence – Disney Institute 

• Business Strategy and Financial Acumen – INSEAD

• Banking Activities & Core Banking FEBRABAN (CPA10) 

• Solution Sales & 9 Blocks

• Power Messaging 

• Challenger Sales – CEB 

• Certified Scrum Master & Scrum Product Owner Certification - Ken Schwaber

• KANBAN - David Anderson

• Microsoft Azure Cloud Academy

• Microsoft Certified MCDBA e MSDEV GDPR Essentials

• ISO 27001/27701 Practitioner Secure Software Development

• Career Direct Instructor Certification

• Technical Training Development in Delphi, Java, PHP, ASP, and Oracle

• Microsoft Certified MCDBA and MSDEV Certifications

• Software Testing and Quality with Management and Test Automation - BORLAND

• Profiling and Database Tuning Training - EMBARCADERO

• Data Modeling

• Software Development Lifecycle & Configuration and Change Management

• Requirements Engineering

• Code Audit and Metrics Automation

• Power BI Essentials

• GDPR Essentials

Experience:

KEYONIQ – 03/2024: Product Lead – Switzerland, European Union, ASIA and Middle East

• Led the development of AI-powered health platforms, including the Biological Age Clock and NOVA, delivering personalised, evidence-based health recommendations from biomarker data.

• Designed and launched the NEXA platform, deployed at VitalLife Clinic in Thailand, enabling clinicians to drive preventative care with AI, biomarker analysis, and patient data integration.

• Oversaw the implementation of a clinical decision-support system powered by a knowledge base of over 100,000 scientific studies, supporting longevity-focused medical strategies.

• Spearheaded regulatory initiatives, including the ISO 13485 certification process and MDR compliance, with a strong focus on QMS implementation and medical device safety standards.

• Drove innovation in preventive medicine by bridging advanced AI technology with clinical workflows, supporting global healthspan improvement and operational excellence.

Sabbatical – 08/2022 to 03/2024: Career Break with Personal Goal Pursuit – Switzerland & European Union

• A strategic sabbatical to deepen my expertise in AI, building on over a decade of experience with machine learning, cognitive services, and data analytics across roles at Microsoft, CA Technologies, HiperStream, and Pexapark.

• Actively involved in product innovation and hands-on development across fintech, edtech, healthcare, and renewables, collaborating with organisations in Brazil, Europe, and Switzerland while dedicating quality time to my family and developing a personal and professional roadmap for the next decade.

Pexapark – Jan/2022: Lead Product Manager – Platform & Integrations – Switzerland & European Union

• Led cross-functional initiatives to enhance the core platform, including user onboarding, asset management, and salesforce integrations.

• Advocated data quality and reliability, building tools for data ingestion and validation and creating APIs for integration.

• Achieved 40% revenue growth, doubled team size, and secured Series B and C investments totalling over $30M.

Hiperstream Inc – Feb/2017 to Jan/2022: Head of Product Management – Switzerland, European Union & LATAM

Business Responsibilities:

• Spearheaded product development and digital transformation strategy in B2B, B2C, and B2B2C environments.

• Trained pre-sales and sales teams, established a global customer experience framework, and drove product innovation.

• Expanded the product portfolio, led technical staff recruitment, and supported new acquisitions.

Technical Responsibilities:

• Managed 3 teams across Europe & Americas, ensuring product quality and compliance.

• Provided software architecture guidance for various technologies and platforms.

• Led DevOps and ALM initiatives, optimising software development processes.

Key Results:

• Increased revenue by 20% YoY during the 2020 pandemic.

• Achieved an 80% increase in recurrent revenue since 2017.

• Validated over 10 billion data points and impacted 50 million end consumers.

• Secured $2 million in a second wave of investment and launched new product lines.

Microsoft – Sep/2010 to Jul/2013 and Aug/2014 to Jan/2017: Senior Product Development Manager – Apps and Cloud – Brazil, LATAM & USA

Business Responsibilities:

• Developed innovative cloud products, leveraging IoT, Big Data, Mobile Apps, Machine Learning, AI and IT consumerisation.

• Promoted cloud platforms and modern apps to drive digital transformation in finance, agribusiness, education, healthcare, entertainment, military and the public sector.

• Led product development for ISVs and startups, focusing on cloud computing.

Technical Responsibilities:

• Oversaw technical product development and management, integration, and innovation.

• Evangelized Microsoft Cloud, ALM, DevOps, and software test products.

• Acted as the main product point of contact for multiple vertical solutions.

Key Results:

• Grew product revenue from $2.6 million in 2010 to $9 million in 2013.

• Accelerated over $6 million in Azure revenue.

• Led the development of numerous successful product-led applications and solutions.

CA Technologies – Jul/2013 up to Aug/2014: Senior Product Program Manager for DevOps and Application Delivery – Brazil, LATAM & USA

Business Responsibilities:

• Drove DevOps product adoption and identified new opportunities across Latin America, the Caribbean, and Mexico.

• Supported account planning and tactical execution for product management, business development and digital transformation.

Technical Responsibilities:

• Led the technical adoption of new CA Technologies DevOps products.

• Executed proof of concepts, extended product features, and integrations with a product-led approach.

Key Results:

• Doubled DevOps solutions' revenue in the Latin American region.

• Awarded as a worldwide Rock Star in DevOps Product.

• Pioneered the adoption of CA DevOps products in leading banks and telecom companies.

Micrologos – Jan/2010 up to Jul/2013: Product, Technology and Innovation Board Member – Brazil

• Led technological renovation, new product management, software development, and market positioning, tripling company revenues, and the company's market value from USD 1.8M to USD 5.5M with an agile transformation and product-led growth strategy.

Borland/Embarcadero – Jul/2006 up to Aug/2010: Program Line Product Manager and Evangelist – São Paulo/Brazil, LATAM & USA

Business Responsibilities:

• Managed Embarcadero's product line in Brazil, playing a pivotal role in expanding its presence in Latin America and the USA.

• Specialised in mission-critical applications, multi-layer applications, web services, high availability, web interfaces, and geographical distribution.

• Led internal and external Agile transformation efforts, fostering a culture of innovation and collaboration.

Technical Responsibilities:

• Actively participated in product management and software development validation.

• Advocated best practices and provided technical leadership.

• Evangelised Embarcadero and Borland products, cultivating solid relationships with user groups. clients and communities.

Key Results:

• Successfully managed the development of critical solutions for various industries, including health, high technology, and finance.

• Implemented Agile product management and software development methodologies, including SCRUM and Kanban, improving efficiency and innovation.

• Led a worldwide team responsible for creating product training materials, certification tests, and periodicals.

Micrologos – Jun/2004 up to Jul/2006: Product Development and New Technology Manager – Brazil

• Pioneered multi-tiered product development and agile methods.

DevMedia Group – May/2003 up to Jun/2004: Technical and Training Manager & Technical Editor - Rio de Janeiro/Brazil

• Managed training programs and contributed to technical publications.

Digidata Informática – Nov/2000 up to May/2002: Technical Manager of Training and Chief Instructor - Brazil

• Delivered technical training and managed instructor teams.

Previous ActivitiesPrevious Activities

• Freelancer and Owner of Heobott Technologies

Events and Presentations:

Evangelist, speaker, and technology instructor with a proven track record in delivering impactful presentations and training sessions on Product Development, Software Engineering, Agile Methods, Digital Transformation, Personal Development, and Team Collaboration.

Key Highlights:

• Conducted lectures, consulting, and training for over 9,000 individuals since 2002.

Notable Events and Presentations:

• ClubeDelphi TW (RJ, SP, BH, POA) – 2003 to 2005

• Delphi Developers Day – 2004 to 2009

• SQL Tech Day – 2005

• FireBird Developers Day – 2004 to 2012

• Borland Conference – 2004 to 2007

• International Forum of Free Software – 2008

• JAVALI – 2008

• PHP Conference Brazil – 2007 and 2008

• Just Java – 2006, 2007, and 2012

• Delphi Tour – 2006 to 2010

• International Scrum Gathering Brazil – 2009

• Porto Alegre Agile Weekend – 2009

• Delphi Conference – 2009

• DBA Day Brazil – 2009

• Microsoft Tech Ed – 2011

• Microsoft DevTools EBC (Redmond) – 2011/2012/2016

• Technical Forum of Innovation FATEC-SP – 2013/14

• CA Technologies LA Technical Roadshow – 2014

• Microsoft Application Platform Tour – 2012/2013

• Microsoft DevBrasil – 2013

• QCon – 2014

• CA Expo – 2014

• Education Forum of Educational Ministry Brazil – 2015

• Dunamis Lab – Leadership – 2016/17

• Dunamis Innovation Labs – Leadership – 2018

• Boye & Co European Product Management – 2019-22

Industry Trainings:

• Borland Latin America Kick-Off – 2008/2009

• Embarcadero Kick-Off Argentina – 2009

• Borland Agile Seminars – 2009

• MicroFocus Latin America Kick-Off – 2010

• Embarcadero Kick-Off Costa Rica – 2010

• Microsoft DevTools LAR Kick-Off – 2011/12/13

• ALM Summit – 2011 and 2012

• SEGPLAN Tech Day – Technology Secretary of Goiás – 2013

• Microsoft Forum for Systems Managers – 2011/2012

• PUC Technology and Innovation Week –2011-13

• Institute of Federal Education, Science, and Technology and Innovation Forum – 2013-15

• Innov. Week Federal University of Uberlândia – 2016

• Euromoney Miami – 2017

• Payments Latam – 2017

• Pixels Lisbon – 2017

• Web Summit Entrepreneurship Meetings – 2018

• Customer Financial Journey Experience During COVID

Honors & Awards

• Best Education App - FY 15
  Issued by Microsoft · Jul 2016
  Each fiscal year, in each vertical, a product is awarded according to performance, results, value delivered, user experience and innovation.

• Best Education App - FY14
  Issued by Microsoft · Jun 2015
  Each fiscal year, in each vertical, a product is awarded according to performance, results, value delivered, user experience and innovation.

• Worldwide Rock Star DevOps - CA Technologies
  Issued by CA Technologies · Jun 2014
  Recognition by the team formation, business results and customer-centric experience.

• Best Product Marketing Campaign - FY12

Issued by Microsoft LATAM - SMB · Jul 2012

• Best Product Marketing Campaign - FY11
  Issued by Microsoft LATAM - SMB · Jul 2011

Testimonials

• Most of my public testimonials can be found on my LinkedIn profile. Feel free to get in touch and ask for more references. I will be more than glad to provide them.